In a previous article, we discussed GDPR compliance for business in the European Union. Simply put, GDPR changed the way that businesses can use consumer data for marketing and business purposes while giving more control to consumers in terms of how that data is stored, deleted or transmitted.
While GDPR is not a standard in the United States (and in many ways, GDPR contradicts U.S. laws), several states have introduced their own, more rigorous compliance standards to protect consumers. One of these is the California Consumer Privacy Act or CCPA. This law creates several standards that businesses must follow in the state of California to protect customer data.