There’s no doubt GDPR is shaking up the business landscape. Companies that spent time handling personal data relatively laxly are now faced with strict and comprehensive laws governing digital marketing and data use in the EU. Nowhere is this more apparent than in business disclosure and data access laws.
Companies inside and outside the European Union are feeling the impact of GDPR–and if you’ve noticed the glut of complex and long-winded cookie notifications, you can see why. Businesses looking to operate data processing infrastructure or collect data in the EU must comply with GDPR. To streamline the process, the EU recently approved a central certification mechanism called Europrivacy.
Have you noticed the increasingly-complex cookie disclosure forms popping up on even the most unassuming website? These expanded forms aren’t present because digital businesses have suddenly decided informing customers about their data collection practices is an ethical imperative. Instead, these companies are most likely working with customers in both the U.S. and the EU, and they find themselves facing significant backlash if they aren’t following strict transparency rules.
These GDPR rules define potentially devastating penalties for unassuming companies, and these penalties can come for the most unexpected reasons–if you don’t know the rules.