The California Consumer Protection Act (CCPA) was a landmark law passed in California to support data privacy and consumer rights. As time has marched onward, new technologies and insights from stakeholders have introduced new approaches to the challenges addressed by CCPA. That’s why Proposition 24, the California Privacy Rights Act (CPRA), was drafted and passed into law. 

With the provisions of CPRA set to become operative on January 1 of 2022, businesses must understand the shift from CCPA to CPRA.

Read More

In a previous article, we discussed GDPR compliance for business in the European Union. Simply put, GDPR changed the way that businesses can use consumer data for marketing and business purposes while giving more control to consumers in terms of how that data is stored, deleted or transmitted. 

While GDPR is not a standard in the United States (and in many ways, GDPR contradicts U.S. laws), several states have introduced their own, more rigorous compliance standards to protect consumers. One of these is the California Consumer Privacy Act or CCPA. This law creates several standards that businesses must follow in the state of California to protect customer data. 

Read More