Companies and data brokers, armed with sophisticated data collection techniques, amass vast amounts of personal data, often without the explicit consent or awareness of the individuals concerned. The urgency of the matter has propelled jurisdictions worldwide to enact stringent data protection laws. 

This article explores a new development in privacy law: the Data Delete Act. This law is just one in a longer (but recent) history of laws that include the General Data Protection Regulation (GDPR) of the European Union and the California Consumer Privacy Act (CCPA).

Here, we’ll discuss the law, its relationship to more extensive privacy regulations, and what best practices affected organizations can take to comply with it. 

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The California Consumer Protection Act (CCPA) was a landmark law passed in California to support data privacy and consumer rights. As time has marched onward, new technologies and insights from stakeholders have introduced new approaches to the challenges addressed by CCPA. That’s why Proposition 24, the California Privacy Rights Act (CPRA), was drafted and passed into law. 

With the provisions of CPRA set to become operative on January 1 of 2022, businesses must understand the shift from CCPA to CPRA.

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In a previous article, we discussed GDPR compliance for business in the European Union. Simply put, GDPR changed the way that businesses can use consumer data for marketing and business purposes while giving more control to consumers in terms of how that data is stored, deleted or transmitted. 

While GDPR is not a standard in the United States (and in many ways, GDPR contradicts U.S. laws), several states have introduced their own, more rigorous compliance standards to protect consumers. One of these is the California Consumer Privacy Act or CCPA. This law creates several standards that businesses must follow in the state of California to protect customer data. 

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