The world of managed services is changing fast. In the past, providers focused on cost and efficiency, adding security as an afterthought. But that doesn’t work anymore. The threat landscape today demands something entirely different: an approach where security isn’t an extra, but is baked into every layer of how an MSP designs and delivers services.
This shift (putting security at the heart of your architecture) is more than just an upgrade. It changes everything: your business model, how clients see you, and your place in the market. Providers who make this leap aren’t just better protected; they’re redefining what it means to deliver value.
Why Security-First Architecture Matters
Cyberthreats today are smarter, faster, and more relentless than ever. Perimeter-based defenses can’t keep up with threats such as supply chain attacks, persistent threats, and human-driven exploits. If you’re still building services and slapping security on after the fact, you’re always going to be behind.
Security-first architecture flips that thinking. Instead of asking, “How do we secure this service?” you start by asking, “How do we build this service to be secure from the start?”
Making security foundational gives you an edge that’s tough to copy quickly. You’re not just using better tools, you’re building smarter services, and you can deliver more advanced capabilities, from behavioral analytics to real-time response.
Additionally, your clients view you as a partner in risk reduction, not just an IT support provider. You can support them through compliance and audit readiness in ways others simply can’t.
Through all of this, you create deeper, stickier relationships, which means better retention and higher lifetime value.
Implementing Security by Design in Managed Services
Taking a security-first approach means building every layer of your service model around security, rather than adding it on later. Here’s what that looks like in practice:
- Start with Infrastructure: Choose platforms and systems that prioritize security from the outset, even if that means rethinking familiar tools.
- Make Zero Trust the Default: Design networks assuming no user or device is trustworthy by default. Limit access strictly based on role and risk.
- Integrate the Stack: Build a service ecosystem where tools actually talk to each other. Real-time threat data should flow seamlessly between systems.
- Rethink Onboarding: Start new client relationships with a deep risk assessment. Build custom plans from the ground up, rather than relying on pre-built packages.
- Automate Where It Counts: Use workflows to trigger alerts, actions, and responses automatically, saving time and improving consistency.
- Shift to Proactive Security: Don’t just monitor. Hunt. Look for patterns, anomalies, and weak spots before they turn into full-blown issues.
Security-Native Pricing Models
Pricing has to evolve if security is part of the core. You can no longer treat it like a luxury upgrade. Here’s how modern pricing models support a security-first approach:
- Bake Security Into Every Tier: Stop Charging Extra for the Basics. Build meaningful security into every plan you offer.
- Use Outcome-Based Pricing: Charge based on results—like reduced incident frequency, faster detection, or better compliance—not tools.
- Tier for Capabilities, Not Gaps: Make sure each pricing tier represents a clear step up in protection, not just arbitrary limitations.
- Embed Security Into Subscriptions: Offer continuous security improvements as part of your value, not a one-time upsell. Make it part of your monthly promise.
- Create Clear Upgrade Paths: Give clients reasons to grow with you. Premium features should feel like natural next steps, not hard sells.
Implementation Challenges and Considerations
Shifting to a security-first model isn’t plug-and-play. It takes real commitment. Here’s what you need to be ready for:
- Upfront Investment: You’ll need to spend time and money reworking infrastructure, training staff, and developing new processes.
- Specialized Talent Gaps: Deep security expertise is in short supply. You may have to build it internally or pay a premium to hire it.
- Longer Timelines: Transforming your architecture won’t happen overnight. Be ready for a slower rollout that pays off later.
- Client Buy-In: Not everyone understands the value of built-in security. You’ll need to educate clients on why it matters—and why it costs more.
- Compliance Complexity: Navigating different regulations across industries and regions can get messy. Ensure you’ve the expertise to design compliant systems from the outset.
Moving Into the Future of Security-First MSPs with Lazarus Alliance
This isn’t a trend. It’s the future. Security-first MSPs are better equipped to handle today’s threats and tomorrow’s regulations. They stand out, win more business, and keep clients longer by delivering real, measurable protection.
To learn more about how Lazarus Alliance can help, contact us.
- FedRAMP
- StateRAMP
- NIST 800-53
- FARS NIST 800-171
- CMMC
- SOC 1 & SOC 2
- HIPAA, HITECH, & Meaningful Use
- PCI DSS RoC & SAQ
- IRS 1075 & 4812
- ISO 27001, ISO 27002, ISO 27005, ISO 27017, ISO 27018, ISO 27701, ISO 22301, ISO 17020, ISO 17021, ISO 17025, ISO 17065, ISO 9001, & ISO 90003
- NIAP Common Criteria – Lazarus Alliance Laboratories
- And dozens more!
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