HIPAA and the Use of Online Tracking for Marketing Purposes

HIPAA and web tracking featured

Due to some recent actions against online medical providers like BetterHealth and GoodRX, the Department of Health and Human Services has released a new warning for covered entities regarding the tracking methods they use on their websites. 

While web tracking has become a typical technology for most businesses, it’s not a cut-and-dry proposition for healthcare providers who have to maintain patient privacy. 

 

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