The California Consumer Protection Act (CCPA) was a landmark law passed in California to support data privacy and consumer rights. As time has marched onward, new technologies and insights from stakeholders have introduced new approaches to the challenges addressed by CCPA. That’s why Proposition 24, the California Privacy Rights Act (CPRA), was drafted and passed into law.

With the provisions of CPRA set to become operative on January 1 of 2022, businesses must understand the shift from CCPA to CPRA.