With the growth of the EU as an economic power, businesses in the United States are working to make headway into this lucrative commercial market. However, they are rapidly learning that the IT and data-driven practices standard in the U.S. will not stand in the GDPR-regulated European Union.
There are some basic preparations that any U.S. business must undertake even to consider getting ready for business in the EU.
There’s no doubt GDPR is shaking up the business landscape. Companies that spent time handling personal data relatively laxly are now faced with strict and comprehensive laws governing digital marketing and data use in the EU. Nowhere is this more apparent than in business disclosure and data access laws.
Companies inside and outside the European Union are feeling the impact of GDPR–and if you’ve noticed the glut of complex and long-winded cookie notifications, you can see why. Businesses looking to operate data processing infrastructure or collect data in the EU must comply with GDPR. To streamline the process, the EU recently approved a central certification mechanism called Europrivacy.